Using Illustrator

Illustrator is all about vectors, as that is how the images on the screen are made up.

I created this using the pen tool on illustrator, and I really enjoy using this tool once I got the hang of what I was doing, and it will become very useful when creating technical drawings and other thing for different aspects of the fashion course, the use of being able to create two simple shapes and then being able to take away different sections of the shape to create completely different shapes, to be able to design and create what you want. I can use the pen tool in all different ways now that I know how to use it and what different things I can do and create with it.

Swing Tag No.4

This swing tag has the elements of being very busy and yet simple at the same time with the use of the font of the text and the use of just a single placement of the name, in a big font. I personally like the background as it has an element of nature with the peacock’s feathers. But it is also fun and quirky. I could see this tag being used in many high street shops, or independent shops, I couldn’t see it being used in high end shops such as Chanel or Dior though, as it doesn’t have that slight edge of class and elegance.

Swing Tag No.3

This swing tag is my least favourite as there is way to much going on with the design. The use of a background, and then shapes on top of the background, which has then had the name placed on top of that, many times, which does in fact make a statement, but it is too busy, I like things to be plain and simple. Less is always more. I could see this tag being used in a vintage shop or weird and wonderful boutique, that sell all kinds of crazy clothing, for the people that have their own fashion statements.

Swing Tag No.2

This is my favorite swing tag as it has pure class and elegance. Using the soft cream colouring for the background, and the elegant and quite artistic font with the lettering it gives the tag, its own statement. It is simplistic but I believe that it makes more of an impression and stands out more than the other three that I have created. This is a tag that could be used in a vintage shop, boutique or just a more expensive high street store like. House of Fraser or Zara.

Swing Tag No.1

This is my first swing tag; I experimented with different textures to use as the background for my swing tag. I have used a basic hole for the tag to be attached to a garment, and made the statement with the font that I have used, as it is a total contrast colour to the texture used for the background, and the font has almost got a retro feel to it, as though it is similar to the writing used for American diners or for the name plates on cars. This swing tag design reminds me of the Sheila's Wheels adverts purely from the way it has been decorated. To create the hole for my swing tags to be attached clothing, I used the 'Path Finder' tool.

Learning How To Use The Pen Tool

The pen tool is difficult to use but when you learn how to use it properly, it can be really fun. Using a grid to make sure all of the shapes were symmetrical and of the same size. Using the pen tool to create different shapes and manipulating shapes with the use of the pen tool. We also learnt how to change the colour of the shapes and how to fill them to how we want, and how that can make different effects. This is very useful as it means I can use it in all different aspects of my work when I need to and I can be much more creative with my work. Learning how to make shapes and then using them to connect different shapes together and manipulating them into the perfect shape that you need which is perfect for when you are creating illustrations, as it means if you have patterns or designs on a garments you can create them accurately, just like you want them, yet they can be so easily changed if it doesn't look right or if it hasn't come out how you've wanted it too. Another thing that is great is that you can duplicate objects so that you can make everyone exactly the same as they would simply be a clone of the original shape you have created.