Using Illustrator

Illustrator is all about vectors, as that is how the images on the screen are made up.

I created this using the pen tool on illustrator, and I really enjoy using this tool once I got the hang of what I was doing, and it will become very useful when creating technical drawings and other thing for different aspects of the fashion course, the use of being able to create two simple shapes and then being able to take away different sections of the shape to create completely different shapes, to be able to design and create what you want. I can use the pen tool in all different ways now that I know how to use it and what different things I can do and create with it.

Swing Tag No.4

This swing tag has the elements of being very busy and yet simple at the same time with the use of the font of the text and the use of just a single placement of the name, in a big font. I personally like the background as it has an element of nature with the peacock’s feathers. But it is also fun and quirky. I could see this tag being used in many high street shops, or independent shops, I couldn’t see it being used in high end shops such as Chanel or Dior though, as it doesn’t have that slight edge of class and elegance.

Swing Tag No.3

This swing tag is my least favourite as there is way to much going on with the design. The use of a background, and then shapes on top of the background, which has then had the name placed on top of that, many times, which does in fact make a statement, but it is too busy, I like things to be plain and simple. Less is always more. I could see this tag being used in a vintage shop or weird and wonderful boutique, that sell all kinds of crazy clothing, for the people that have their own fashion statements.